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Dodge Going Away–Say It Ain’t So

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by Steve Wronkowicz

I am co-host of the syndicated radio show: ON PIT ROW. Over ten years on the air and three on the net; see what can happen when I don't let the facts get in the way of my opinions.

October 25, 2008 7:44 pm CDT No Comments

Four races to go and driving a Chevy is as important at Atlanta as it has been everywhere else on the Chase circuit.

The strength of the Hendrick cars and Richard Childress Racing along with Joe Gibbs Racing tenure with the GM brand is the reason it is the brand to beat of late at Atlanta.  The question has been; is it the car or does Chevrolet just have the best drivers and teams?  It’s hard to argue that the three teams listed above along with Dale Earnhardt Inc. hasn’t been the best equipped over the past ten to fifteen years.

It is difficult to go too far back to try and gain any perspective on how brands do at particular tracks when everything has been changed by the “New Car”.  The car makes and models are literally just shells of what they once were.  It has been since the mid to late Eighties that definite car makes made a difference in their ability to affect the outcome of a race.

There was a time when car owners would change brands or models of car to gain an advantage over the competition.  Going back to the Sixties the Mercury Cyclones were the car of choice over the Ford Torino, later Talledaga, because its shape was more areodynamic.  The Monte Carlo Aero Coupe was the answer to the teams that found slipperier makes from Olds, Buick or Pontiac in the Ninties.

But, of course, the days of having all those makes of car are long gone.  Granted they were all GM makes, but having the long list of models made for more interesting chatter on Mondays.  It has only been a relative short few years since Dodge has returned to the Cup series.  Now with the talk of mergers on and off the race track, the future of Chrysler in racing is in doubt.  Any time you lose a brand, it isn’t a positive.  Dodge came back into the sport with high hopes and eventually re-introduced one of its most popular models, the Charger, because of it.

The new car has stripped all brand identity except for the decals and engine block.  It is really too bad that with that little difference in cars; more models, even in name only, aren’t represented.  It’s a pipe dream on my part, but since NASCAR didn’t listen to me when I asked for factory roof, hood, deck and glass, what the hell, I can dream can’t I?

photo credit: Icon Sports Media

Filed Under Chevrolet Racing, Dodge Motorsports, Ford Racing, Hendrick Motorsports, NASCAR, Nascar Chase 2008, Richard Childress Racing 

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