Gillette Receives 2008 NASCAR Marketing Achievement Award
The successful Gillette Young Guns platform receives racing’s top sponsor honor.
BOSTON, December 8, 2008 – The 2008 season began with a victory at the Daytona 500 by Gillette Young Guns driver Ryan Newman and culminated last week with the announcement of Gillette(r) [PG], the world’s leading male grooming brand, being presented the 2008 NASCAR Marketing Achievement Award. Racing’s top sponsor award was presented during NASCAR Sprint Cup Series Champions Week in New York, December 2 – 5.
In February, days before the historic Daytona 500 race, rising stars Denny Hamlin and Clint Bowyer joined an exclusive team when they were unveiled as the newest members of the Gillette Young Guns during a ceremonial shave for fans at Daytona International Speedway. The six Gillette Young Guns and World Wrestling Entertainment(r) superstar John Cena(r) also were featured in a national ad campaign to support the launch of the Gillette Fusion Power Phenom that debuted during the Daytona 500 race broadcast.
In its fifth year, the Gillette Young Guns program continued to drive sales for Gillette premium razors and shave care products. The integrated program involved television, print, online, public relations and event marketing to reach racing fans. The consumer program was coordinated with NASCAR’s exciting Chase for the Sprint Cup. Ten lucky sweepstakes finalists from all over the country experienced a race fan’s dream when they zipped up their firesuits for the Gillette “TimeShaver Challenge” on December 7 in Charlotte, N.C. Each winner was coached by one of the six Gillette Young Guns and the finalists were behind the wheel of actual stockcars competing in a five-lap race for the grand prize trophy at Lowe’s Motor Speedway.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(r), Tide(r), Ariel(r), Always(r), Whisper(r), Pantene(r), Mach3(r), Bounty(r), Dawn(r), Gain(r), Pringles(r), Folgers(r), Charmin(r), Downy(r), Lenor(r), Iams(r), Crest(r), Oral-B(r), Actonel(r), Duracell(r), Olay(r), Head & Shoulders(r), Wella(r), Gillette(r), Braun(r) and Fusion(r). The P&G community consists of 138,000 employees working in over 80 countries worldwide.Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.