Gillette Offers Fans the Chance TO Race With the Gillette Young Guns
Ten Grand Prize Winners to Compete for TimeShaver Challenge Trophy Boston, September 11, 2008 – Precise moves on pit road have helped lead the Gillette Young Guns drivers to victory lane in nearly half the NASCAR(r) Sprint Cup Series races this season.
To give fans the chance to experience the thrill of winning, Gillette(r), a Procter & Gamble brand(NYSE:PG), today announced the “TimeShaver Challenge,” which rewards weekly prizes to consumers aligned with the Gillette Young Guns driver who shaves the most off his pit road time throughout each of the 10 races of the Chase for the Sprint Cup.
In addition to weekly group prizes, the “TimeShaver Challenge” will provide 10 grand prize winners the chance to travel to Charlotte, N.C., and compete in a customized driving school led by the Gillette Young Guns, which include Clint Bowyer, Kurt Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and 2008 Daytona 500 Champion Ryan Newman.
“This unique consumer promotion allows fans to follow the Gillette Young Guns drivers throughout the Chase and have a chance to win their own opportunity to compete for the Gillette TimeShaver Trophy,” said Michelle Potorski, Associate Marketing Director, Gillette Male Blades and Razors. “Race fans know that precision on pit road is like the precision of our razors, the slightest advantage leads to remarkable results.”
From now until the final race of the Chase on November 16 at Homestead-Miami Speedway, fans can visit participating retailers to purchase specially marked Gillette Fusion Razors that include one of six Gillette Young Guns Trading Cards. Each Gillette Young Guns Trading Card contains a special code that can be entered at GilletteYoungGuns.com. After registering the code, consumers will receive an e-mail confirming their registration. Fans can enter each time they purchase the specially marked Gillette Fusion Razors.
In its fifth year, the Gillette Young Guns program continues to be a successful marketing platform for Gillette. Throughout its tenure, the Gillette Young Guns drivers have captured a combined four NASCAR Cup Championships and four Daytona 500 victories.
About Gillette Fusion(r)
Gillette Fusion is the world’s first razor system with the revolutionary technology of a 5-blade Shaving Surface(tm) on the front of the cartridge and a Precision Trimmer(tm) on the back. Gillette’s Fusion family of razors includes Fusion, Fusion Power(tm), Fusion Power Phantom(tm), Fusion Phenom(tm) and Fusion Power Phenom(tm). The Gillette Fusion franchise launched in 2006; in 2008 it became P&G’s 24th brand to generate more than one billion dollars in sales, joining the ranks of powerhouse brands Tide(r), Crest(r), Braun(r), Oral-B(r), and Olay(r). More information can be found at http://www.gillette.com